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Ace Hardware and Target plan promotions for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days, while Walmart’s fall deals run Oct. 5-11. The offers include member discounts, rewards points and category-specific markdowns; full terms and participating products may vary.
Ace Hardware and Target are scheduling member-focused sales for Oct. 6-7, 2026, the same dates as Amazon’s Prime Big Deal Days, while Walmart plans a broader fall promotion from Oct. 5-11. The offers give shoppers alternatives during Amazon’s event, though each retailer’s discounts have different eligibility rules and product categories.
Ace Hardware’s Ace Rewards Days will offer members 15% off sitewide orders of $49 or more and double points on purchases made Oct. 6-7, according to the report by Hardware Retailing. The retailer also plans limited-time savings across nearly all categories. The source does not provide a full list of eligible products or additional offer terms.
Target Circle Deal Days are also set for Oct. 6-7. Target is advertising deals of up to 40% off for members, according to the report. Walmart’s promotion begins one day earlier and runs through Oct. 11, with advertised discounts of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items.
Amazon plans to bring back its “Today’s Big Deals” feature during Prime Big Deal Days, with new deal drops three times a day and discounts advertised at up to 55% or more, the report says. The event itself is scheduled for Oct. 6-7. These advertised maximums do not establish that every product will be discounted by that amount.
Where Shoppers Can Compare Offers
The overlap puts several major retailers’ promotions in front of shoppers during the same week, creating options across home improvement, tools, seasonal goods and general merchandise. Customers who already belong to Ace Rewards or Target Circle may be able to access offers tied to those programs, while Walmart’s longer sale window gives shoppers more days to browse its listed categories.
The stated discounts are not directly comparable across stores: Ace’s offer includes a minimum purchase and rewards points, Target’s advertised savings are for members, and Walmart’s figures apply to selected categories. Amazon’s advertised deal ceiling also does not show which products will qualify. Shoppers will need to check individual listings and terms before comparing final prices.
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A Week of Overlapping Fall Promotions
The schedule described by Hardware Retailing places the main events on the same two dates: Amazon, Ace Hardware and Target all list Oct. 6-7. Walmart’s Oct. 5-11 window starts earlier and continues after those dates, extending its fall offers beyond the central two-day overlap.
Amazon introduced the “Today’s Big Deals” feature during its Prime Day event in June 2025, according to the report. For the October event, Amazon plans to use it for three daily deal drops. The source does not provide additional details about the timing of each drop or the complete range of participating products.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, chief marketing officer of Ace Hardware
Offer Terms Still Need Checking
The source reports advertised discounts and event dates, but it does not list all eligible products, exclusions, purchase limits or other conditions. It is also unclear whether every promotion will be available both online and in stores, and whether additional offers will be announced before the events begin.
Percentages described as “up to” are maximum advertised savings, not a promise that all merchandise in a category will receive that discount. The report does not identify specific Amazon products for the “Today’s Big Deals” drops or explain how prices will compare with those at rival retailers.
Sales Begin October 5
Walmart’s scheduled fall deals begin Oct. 5, followed on Oct. 6 by the overlapping Amazon, Ace Hardware and Target promotions. Walmart’s event is listed through Oct. 11; the other three events are scheduled for Oct. 6-7.
As the dates approach, shoppers can check each retailer’s current listings and promotion terms for eligible items, membership requirements and final prices. The source material does not describe any further announcements or subsequent sales schedule.
Key Questions
When are Amazon’s Prime Big Deal Days?
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026, according to the source report.
What is Ace Hardware offering?
Ace Rewards members can save 15% on sitewide orders of $49 or more and earn double points on purchases Oct. 6-7. Other limited-time savings are planned, but the full terms and eligible products were not provided.
What dates and discounts did Target announce?
Target Circle Deal Days are scheduled for Oct. 6-7, with deals advertised at up to 40% off for members, according to the report.
How long does Walmart’s fall sale run?
Walmart’s listed fall promotion runs from Oct. 5 through Oct. 11. The report cites discounts of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items.
Are the advertised maximum discounts available on every product?
No. The source describes several discounts as “up to” a stated amount and does not identify all eligible merchandise. Shoppers should check each retailer’s product listings and offer terms.
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