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New York design firm Evan Edward revisited an East Village loft it first designed more than 15 years ago, preserving its exposed brick, timber and irregularities while adding warmth and comfort. Designer Joshua Evan Goldfarb says the goal was to retain the neighborhood’s creative grit rather than make the apartment feel overly polished.
New York design firm Evan Edward has revisited an East Village loft it first designed more than 15 years ago, keeping its exposed brick, timber and architectural quirks while making the interior warmer and more comfortable. In a report by Livingetc, designer and co-founder Joshua Evan Goldfarb says the aim was to preserve the apartment’s connection to the neighborhood rather than polish away its character.
Goldfarb told Livingetc that the loft’s history shaped the redesign. The team retained original features, including exposed brick and timber, and used patinated materials, vintage furnishings and contemporary pieces to create an interior that feels layered rather than tied to one period. The article describes the result as a blend of 1970s-inspired design and a more enveloping, retreat-like atmosphere.
The palette includes rich woods, smoked and brushed metals, deeper Bordeaux tones and dark colors. In the living area, low-slung furnishings and prominent sofas provide visual weight, while lighting, rugs and furniture placement help distinguish uses within the open-plan space. Goldfarb named an Adrian Pearsall plinth sofa, an oversized U-shaped sectional and tables by Andrianna Shamaris among the pieces used in the design. An Angelo Lelii pendant hangs above the dining table.
The layout also had to accommodate the realities of an older Manhattan building. Goldfarb said the loft’s scale offered room to shape distinct areas but made it difficult to create intimacy without losing the openness. He said the team worked around uneven architectural conditions instead of trying to erase them. Livingetc credits Nicole Franzen for the photography and identifies the project’s design as Evan Edward’s.
Keeping the Loft’s Neighborhood Character
The project highlights a design choice relevant to owners of older urban homes: preserving imperfections can be part of a renovation plan, not a barrier to comfort. Here, the designers kept visible traces of the building’s age and used furnishings, lighting and materials to make the expansive loft feel more intimate. The approach shows how an interior can be both a retreat from city activity and a reflection of the place outside its doors.
That balance matters particularly in open-plan homes, where adding walls is not the only way to define rooms. The reported design uses changes in furniture arrangement, rugs and lighting to shape different zones while retaining the loft’s openness. The story offers a specific example rather than evidence that one approach suits every renovation: the owners’ priorities, the building’s condition and its original features all inform the result.
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A Return to an Earlier Design
According to Goldfarb, Evan Edward first designed the apartment more than 15 years before returning to it. The interval gave the team a chance to revisit the home with fresh eyes while retaining what it considered distinctive. The firm’s founders, Goldfarb and Michael Edward Moirano, established Evan Edward in 2019, according to the source material.
Goldfarb described the East Village as having a creative energy and grit the clients wanted reflected inside. The redesign draws on that identity through visible brick, aged finishes and a mix of old and new objects, while darker colors and soft furnishings create a quieter interior. The report does not provide the apartment’s address, ownership details or a full account of the renovation schedule.
“The history of the loft itself was really our starting point.”
— Joshua Evan Goldfarb, Evan Edward co-founder and designer, speaking to Livingetc
Project Details Not Disclosed
The Livingetc report does not state when the redesign was completed, how long the work took or what it cost. It also does not identify the apartment’s owners or provide measurements, a room-by-room construction account, or details about which elements were newly installed versus retained from the earlier design. The article presents the designers’ account and images of the finished interior; it does not include independent assessments of the renovation or the clients’ comments.
No Further Milestone Reported
The source article does not announce a future construction phase, sale or public project milestone for the apartment. Its focus is the completed design and the choices behind it. Any further information about the property’s ownership, renovation cost or subsequent changes has not been reported in the supplied material.
Key Questions
What happened to the East Village apartment?
Design firm Evan Edward revisited a loft it had designed more than 15 years earlier, retaining its exposed brick, timber and other architectural character while adding warmth and more defined living areas.
Who led the redesign?
Joshua Evan Goldfarb, a co-founder of Evan Edward, discussed the design approach with Livingetc. The source identifies Goldfarb and Michael Edward Moirano as the firm’s co-founders.
What does the design preserve?
The reported design retains original materials and irregularities, including exposed brick and timber, and combines patinated finishes with vintage and contemporary furniture.
How did the designers make the open loft feel more intimate?
Goldfarb said the team used furniture placement, lighting, rugs and material changes to define areas rather than adding unnecessary walls.
Is the renovation cost or schedule known?
No. The Livingetc report supplied here does not state the renovation’s cost, completion date or duration.
Source: rss
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